Monday, June 15, 2009

Marketing campaign good or bad, you be the judge...

Calvin Klein has a new billboard in New York City that has made some headlines for its racy content. It depicts a topless chick laying across the body of a shirtless dude, while making out with another dude, while a third dude lays on the floor and is unbuttoning his pants. Now, I admit that this is indeed a little racy, but is it any worse than Abercrombie and Fitch over the years? What about some of American Apparels catalogs or web content? No, this is on par. Remember people, sex sells, and this falls in line with what everyone has been doing in denim ads for years. Parents and prudes all over are complaining that it is promoting orgies and foursomes. Really?! Come on. It is simply a billboard. While it depicts some raunchy stuff, it isn't promoting it. Plus, wouldn't it be worse if it was a viral campaign or all over your television during the news hour with that shrew Katie Couric? I think so. It is a billboard. It is 2009. Do we have nothing better to do than complain about a denim ad? Let's all lighten up and go buy some new jeans, I'm just saying...